For the purpose of improving the services provided to you, our website uses cookies, which are small files that store information in your browser and ordinarily serve for distinguishing individual users. However, the identity of the given user cannot be determined on the basis of such information. Cookies are thus helpful with respect to, for example:
- proper functioning of our website, so that is possible to complete the purchase process with the fewest possible difficulties;
- remembering our customers’ login information so that they do not have to re-enter it during each visit.;
- determination of which pages and functionalities are most frequently used by visitors; based on that, we can most effectively adapt our offer to your requirements.;
- determination of which advertisements visitors most frequently view, so that the same advertisements are not always displayed to them when browsing the website and that advertisements in which they have no interest are not displayed to them.
In terms of their duration of use, the cookies used on our website can be divided into two basic types: short-term “session cookies”, which are only temporary and remain stored in your browser only until such time when you close your browser, and long-term “persistent cookies”, which remain stored on your device for a much longer time or until such time when you manually delete them (the period for retention of cookies on your device depends on the settings of the cookies themselves and on your browser’s settings).
In terms of the functions that individual cookies perform, cookies can be divided into the following types:
- conversion cookies, which enable us to analyse the performance of various sales channels
- tracking cookies, which in combination with conversion cookies aid analysis of the performance of various sales channels.
- remarketing cookies, which we use for personalisation of advertising content and proper targeting thereof.
- analytical cookies, which help us to increase the user comfort of our website by enabling us to understand how is used by visitors.
- essential cookies, which are important for the basic operability of the website.
Certain cookies can collect information which is subsequently used by third parties and, for example, directly supports our advertising activities (so-called “third-party cookies”). For example, information on products purchased by visitors to our website can be viewed by an advertising agency so that we can better adjust the display of internet advertising banners on the web pages that you view. However, you cannot be identified on the basis of such data.
Cookie usage settings can be adjusted using your internet browser. Most browsers automatically accept cookies in their default settings. Using your web browser, you can reject the use of cookies or adjust the settings so that only certain cookies are used.
An effective tool for managing cookies is available on the website at http://www.youronlinechoices.com/uk/.